Thought Leadership

Brant Foods – An Old Friend Comes Through

Armagh helps independent grocer solve its POS ‘nightmare’

Brant Food cashiers help customers check out quickly and efficiently these days thanks to installation of Armagh’s fully integrated Catapult System.

The operators of Brant Food called on Armagh, an old friend of the business, seven years ago when the frustrations of dealing with its first-ever POS system were boiling over.

“We had nothing but problems with the system we were using at the time,” recalls Anthony DiPietro, who owns and operates the Brantford grocery store with his father, Stelio. “It was always crashing and wouldn’t reset itself. There were so many bugs in the system it was creating havoc. It was a nightmare, I was getting calls late at night and early in the morning.”

The system was also impacting customers, a factor the DiPietros couldn’t afford with stiff competition in the Brantford market from major grocers and discounters. “One of the things that we take pride in is delivering great customer service. Our customers like that they can come in here and get out quickly, so it’s important to have everything working properly.”

Stelio, who had dealt with Armagh back in the 1970s when he operated four independent grocery outlets in Hamilton and Burlington, suggested Anthony give the company a call to see if they could provide the answer.

Armagh recommended the installation of a fully integrated Catupult grocery scanning system that pulled everything together for managing the fast-growing business. The system enabled Brant Food Centre to automatically update specials and all pricing store-wide, from the scales at their full-service deli and meat counters to the grocery POS check-out lanes.

“This system has been virtually problem free from the day Armagh did the installation,” says Anthony. “We have comfort in knowing that specials pricing is always current in the system. I also like that Armagh keeps upgrading the system. That’s so important, they are really working with us as a partner to make our business better.”

Updates have included a new pin & chip system for debit and credit transactions, as well as implementation of a gift card program, and Catapult Plum IP – a scale management system integrating price changes from Catapult POS with their scales. “They are working with us now to help develop and implement a loyalty points program.” Anthony says that will help the business contend with fierce competition, especially from discounters like Food Basics and Freshco.

Updates have included a new pin & chip system for debit and credit transactions, as well as implementation of a gift card program, and Catapult Plum IP – a scale management system integrating price changes from Catapult POS with their scales. “They are working with us now to help develop and implement a loyalty points program.” Anthony says that will help the business contend with fierce competition, especially from discounters like Food Basics and Freshco.

The DiPietro history in the grocery business goes back to 1969 when Stelio opened his first outlet on Concession Street in Hamilton. “I’ve still got one of the original Armagh cash registers sitting in a storage area upstairs – it’s a tank,” says Anthony.

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About Armagh POS Solutions

Armagh has been serving the retail, restaurant and grocery industries in Canada since 1979, delivering solutions for a range of operators from single-unit small businesses to multi-unit national chains.

We are specialists in touch screen and scanning point of sale (POS) systems for both restaurants and retail stores, cash registers, scales, liquor inventory control systems, and grocery label and wrapping equipment.

With 40+ years POS industry experienced the sales staff at Armagh provides experienced consultants in point-of-purchase management, customer service efficiency, process automation, and restaurant order management.

Armagh’s award-winning Catapult Retail POS Software and Digital Dining POS Restaurant Software are best-in-class, and Armagh is a QIR and Diamond Toshiba Alliance Partner.